Facebook is a powerful marketing platform that has over more than 2 billion monthly active users worldwide. Among various giant social media platforms such as Twitter, YouTube, and Snapchat, Facebook remains one of the topmost and most widely used online platforms. With increased popularity across the world, Facebook continues to provide brands and businesses opportunities to maximize business visibility online.
Facebook marketing is an ideal marketing strategy that every marketer needs to include in their online marketing channels. In the same way, potential audiences follow various businesses on Facebook, such as products, services, fashion, event management, gaming, and much more. The Facebook statistics prove that more than 500 million active Facebook users follow at least one business. The following are the simple step by step process to set a Facebook business page:
- Create a Facebook business page.
- Design and share branded images relevant to your business.
- Update business information in the detailed section.
- Add compelling description embedded with active keywords.
- Choose a user-friendly Facebook page name and use a consistent name across various social networks.
- Add a CTA (Call to Action) button to make the audience take any action.
- Review your Facebook business page settings.
The Facebook algorithm changes every time and makes it a challenge for marketers to connect with fans organically. Facebook advertising is an essential way to engage and connect with the audience effectively. On the other hand, Facebook’s micro-targeting features feature allows you to reach the exact target audience based on user demographics. This micro-targeting feature will help you to connect with people who are more likely interested in your business.
Facebook Ads work well for your business and is the best strategy for your budget, conversion rates, and return on investment. Facebook Advertising marketing will help you reach the most valuable potential customers. There is various type of Facebook Ads; some of them are:
- Image Ads
- Video Ads
- Video poll Ads
- Carousel Ads
- Slideshow Ads
- Collection Ads
- Instant Experience Ads
- Lead Ads
- Dynamic Ads
- Messenger Ads
- Stories Ads
- Stories Augmented Reality Ads
- Playable Ads
Steps To Advertise On Facebook
Once you set up your Facebook business page, Facebook Ads manager or business manager will help you create Facebook advertising campaigns. The following are the simple steps to Advertise on Facebook:
Choose Your Objective:
Create a business advertising campaign, select the campaigns tab under Facebook business manager, and create your first business ad campaign. Choose your business objective to increase brand awareness, exposing your reach, driving traffic to website or landing page, increasing posts engagement rate, boosting more views or impressions, or driving sales.
Set Up A/b Split Test:
Name your Facebook Advertising campaign and run an A/B split test and turn on budget optimization. Focus on page likes, engagement rate, responses for engagement objective. Enter other information like country, location, preferred currency, time zone, and then set up your Facebook Advertising account.
Add custom audiences who have already been active with your business and target your customers. Select your target location, gender, age, and languages. Choose the select audience indicator wisely, which displays the sense of potential audience advertising reach.
Facebook Ad Placements:
Facebook provides the most straightforward option called Facebook Ad placements. Facebook will automatically place your Advertisement across various applications such as Facebook, Instagram, and Messenger and will likely get the best results. Users can also place your Facebook Ads in specific locations such as:
Platform: Instagram, Messenger, Facebook, or Audience Network.
Device: Mobile, desktop, or Mobile and Desktop.
Specific operating systems: Android, iOS, Featured phone, or all operating systems.
Plan Your Budget And Schedule:
Set your budget by deciding how much money you want to spend on your business advertising on Facebook. Marketers can choose a daily or lifetime budget. Users can also select the start and end date to schedule Facebook advertising in the future. Facebook also provides the option for optional cost and bid controls, which will require amounts per action rather than overall campaign cost.
Tips For Running Facebook Advertising Campaigns:
- Experiment with audience targeting.
- Use Facebook pixels.
- Use high-quality Photos or Video content.
- Perform A/B testing.
- Track, measure and optimize your ad campaign performance.